Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China

IMR OpenIR

	Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China
其他题名	Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China
	Gu Xiaoping 1; Lewis Bernard J 1; Niu Lijun 3; Yu Dapao 1; Zhou Li 1; Zhou Wangming 1; Gong Zhencai 3; Tai Zhijuan 3; Dai Limin 1
	2018
发表期刊	JOURNAL OF MOUNTAIN SCIENCE
ISSN	1672-6316
卷号	15 期号:8 页码:1711-1727
摘要	Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists-Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers-were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested.
其他摘要	Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists – Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers – were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested.
关键词	TRAVEL MOTIVATION PROTECTED AREAS TOURISM MARKET NATIONAL-PARKS RURAL TOURISM PULL FACTORS DESTINATIONS ECOTOURISM PUSH STATE Tourism motivation Visitor segmentation Ecotourism Changbai Mountain Biosphere Reserve Principal components analysis
收录类别	CSCD
语种	英语
资助项目	[Open Research Fund Program of Changbai-Mountain Academy of Sciences] ; [National Fund Nurture Program of College of Economics and Management in SYAU] ; [National Natural Science Foundation Youth Fund Program of China] ; [Chinese Academy of Sciences Visiting Professorship for Senior International Scientists]
CSCD记录号	CSCD:6315075
引用统计	被引频次：1[CSCD] [CSCD记录]
文献类型	期刊论文
条目标识符	http://ir.imr.ac.cn/handle/321006/156646
专题	中国科学院金属研究所
作者单位	1.中国科学院 2.中国科学院金属研究所 3.Changbai Mt Acad Science, Changbai Mt Protect & Dev Zone, Erdaobaihe 133613, Peoples R China
推荐引用方式 GB/T 7714	Gu Xiaoping,Lewis Bernard J,Niu Lijun,et al. Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China[J]. JOURNAL OF MOUNTAIN SCIENCE,2018,15(8):1711-1727.
APA	Gu Xiaoping.,Lewis Bernard J.,Niu Lijun.,Yu Dapao.,Zhou Li.,...&Dai Limin.(2018).Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China.JOURNAL OF MOUNTAIN SCIENCE,15(8),1711-1727.
MLA	Gu Xiaoping,et al."Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China".JOURNAL OF MOUNTAIN SCIENCE 15.8(2018):1711-1727.